Napier (/?ne?pi?r/ NAY-pee-?r; M?ori: Ahuriri) is a city on the eastern coast of the North Island of New Zealand and the seat of the Hawke's Bay region. It is a beachside city with a seaport, known for its sunny climate, esplanade lined with Norfolk Pines and extensive Art Deco architecture. Napier is sometimes referred to as the "Nice of the Pacific".

The population of Napier is about 66,700 as of June 2021.[2] About 18 km (11 mi) south of Napier is the inland city of Hastings. These two neighbouring cities are often called "The Bay Cities" or "The Twin Cities" of New Zealand, with the two cities and the surrounding towns of Havelock North and Clive having a combined population of 134,410. The City of Napier has a land area of 106 km2 and a population density of 540.0 per square kilometre.

Napier is the nexus of the largest wool centre in the Southern Hemisphere, and it has the primary export seaport for northeastern New Zealand – which is the largest producer of apples, pears, and stone fruit in New Zealand. The Hawke's Bay wine region is now the second largest in New Zealand after Marlborough, and grapes grown around Hastings and Napier are sent through the Port of Napier for export. Large amounts of sheep's wool, frozen meat, wood pulp, and timber also pass through Napier annually for export. Smaller amounts of these materials are shipped via road and railway to the large metropolitan areas of New Zealand itself, such as Auckland, Wellington and Hamilton.

Napier is a popular tourist city, with a unique concentration of 1930s Art Deco, and to a lesser extent Spanish Mission, architecture, built after much of the city was razed in the 1931 Hawke's Bay earthquake. It also has one of the most photographed tourist attractions in the country, a statue of the figure in local Ng?ti Kahungunu mythology, Pania, on Marine Parade, Pania of the Reef. Thousands of people flock to Napier every February for the Tremains Art Deco Weekend event, a celebration of its Art Deco heritage and history. Other notable tourist events attracting many outsiders to the region annually include F.A.W.C! Food and Wine Classic events, and the Mission Estate Concert at Mission Estate Winery in the suburb of Taradale.